Julie A. Ruth

34 papers and 2.5k indexed citations i.

Julie A. Ruth has authored 34 papers that have received a total of 2.5k indexed citations. This includes 20 papers in Marketing, 15 papers in Sociology and Political Science and 8 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (17 papers), Digital Marketing and Social Media (8 papers) and Customer Service Quality and Loyalty (8 papers). Julie A. Ruth is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (17 papers), Digital Marketing and Social Media (8 papers) and Customer Service Quality and Loyalty (8 papers) and collaborates with scholars based in United States, The Netherlands and Germany. Julie A. Ruth's co-authors include Bernard L. Simonin, José Antônio Rosa, Cele C. Otnes, Rohit Varman and Madhu Viswanathan and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research