Julien Cayla
About
Julien Cayla has authored 31 papers that have received a total of 833 indexed citations.
This includes 13 papers in Marketing, 9 papers in Organizational Behavior and Human Resource Management and 7 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (13 papers), Management and Organizational Studies (6 papers) and Media, Gender, and Advertising (5 papers). Julien Cayla is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (13 papers), Management and Organizational Studies (6 papers) and Media, Gender, and Advertising (5 papers) and collaborates with scholars based in France, Singapore and United States. Julien Cayla's co-authors include Eric J. Arnould, Bernard Covà, Giana M. Eckhardt, Delphine Dion and Lisa Peñaloza and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of Business Research
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