K. Sivakumar

50 papers and 2.1k indexed citations i.

K. Sivakumar has authored 50 papers that have received a total of 2.1k indexed citations. This includes 30 papers in Marketing, 12 papers in Economics and Econometrics and 11 papers in Strategy and Management. The topics of these papers are Consumer Market Behavior and Pricing (17 papers), Customer Service Quality and Loyalty (10 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers). K. Sivakumar is often cited by papers focused on Consumer Market Behavior and Pricing (17 papers), Customer Service Quality and Loyalty (10 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers) and collaborates with scholars based in United States, India and United Kingdom. K. Sivakumar's co-authors include Beibei Dong, Cong Feng, Subroto Roy, Cheryl Nakata and S. P. Raj and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Psychological Medicine.