Mana Farshid

13 papers and 265 indexed citations i.

Mana Farshid has authored 13 papers that have received a total of 265 indexed citations. This includes 7 papers in Sociology and Political Science, 5 papers in Information Systems and Management and 4 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (7 papers), Technology Adoption and User Behaviour (4 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Mana Farshid is often cited by papers focused on Digital Marketing and Social Media (7 papers), Technology Adoption and User Behaviour (4 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers) and collaborates with scholars based in Sweden, Canada and United Kingdom. Mana Farshid's co-authors include Leyland Pitt, Jan Kietzmann, Kirk Plangger, Jeannette Paschen and Deon Nel and has published in prestigious journals such as Journal of Business Research, Business Horizons and Online Information Review.