Manuela López

20 papers and 369 indexed citations i.

Manuela López has authored 20 papers that have received a total of 369 indexed citations. This includes 18 papers in Sociology and Political Science, 9 papers in Marketing and 6 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (17 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Technology Adoption and User Behaviour (6 papers). Manuela López is often cited by papers focused on Digital Marketing and Social Media (17 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Technology Adoption and User Behaviour (6 papers) and collaborates with scholars based in Spain, Chile and Venezuela. Manuela López's co-authors include María Sicilia Piñero, Mariola Palazón, Peeter W.J. Verlegh, Isabel P. Riquelme and Inés López López and has published in prestigious journals such as Appetite, European Journal of Marketing and Management Decision