Martin Waiguny

About

Martin Waiguny is a scholar working on Sociology and Political Science, Marketing and Literature and Literary Theory. According to data from OpenAlex, Martin Waiguny has authored 16 papers receiving a total of 363 indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Sociology and Political Science, 9 papers in Marketing and 6 papers in Literature and Literary Theory. Recurrent topics in Martin Waiguny’s work include Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (9 papers) and Media Influence and Health (6 papers). Martin Waiguny is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (9 papers) and Media Influence and Health (6 papers). Martin Waiguny collaborates with scholars based in Austria, New Zealand and United States. Martin Waiguny's co-authors include Ralf Terlutter, Sonja Grabner‐Kräuter, Michelle R. Nelson, Johann Füller and Kurt Matzler and has published in prestigious journals such as Journal of Medical Internet Research, Journal of Advertising and British Food Journal.

In The Last Decade

Fields of papers citing papers by Martin Waiguny

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Martin Waiguny. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Martin Waiguny may publish in the future.

Countries citing papers authored by Martin Waiguny

Since Specialization

Citations

This map shows the geographic impact of Martin Waiguny's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Martin Waiguny with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Martin Waiguny more than expected).

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