Martin Wetzels
About
Martin Wetzels has authored 120 papers that have received a total of 14.5k indexed citations.
This includes 68 papers in Organizational Behavior and Human Resource Management, 52 papers in Marketing and 45 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (64 papers), Digital Marketing and Social Media (33 papers) and Consumer Behavior in Brand Consumption and Identification (29 papers). Martin Wetzels is often cited by papers focused on Customer Service Quality and Loyalty (64 papers), Digital Marketing and Social Media (33 papers) and Consumer Behavior in Brand Consumption and Identification (29 papers) and collaborates with scholars based in The Netherlands, United Kingdom and United States. Martin Wetzels's co-authors include Ko de Ruyter, Ko de Ruyter, Dhruv Grewal, Ad de Jong and Marcel van Birgelen and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Consumer Research.
In The Last Decade
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