Michael L. Ray
About
Michael L. Ray has authored 57 papers that have received a total of 2.6k indexed citations.
This includes 18 papers in Marketing, 13 papers in Sociology and Political Science and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (16 papers), Digital Marketing and Social Media (7 papers) and Consumer Market Behavior and Pricing (5 papers). Michael L. Ray is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (16 papers), Digital Marketing and Social Media (7 papers) and Consumer Market Behavior and Pricing (5 papers) and collaborates with scholars based in United States, Canada and France. Michael L. Ray's co-authors include Rajeev Batra, Alan G. Sawyer, Harper W. Boyd, Brian Wansink and Scott Ward and has published in prestigious journals such as Science, Journal of Personality and Social Psychology and Journal of Marketing
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