Pennie Frow
About
Pennie Frow has authored 34 papers that have received a total of 6.2k indexed citations.
This includes 29 papers in Marketing, 26 papers in Organizational Behavior and Human Resource Management and 14 papers in Strategy and Management. The topics of these papers are Service and Product Innovation (26 papers), Customer Service Quality and Loyalty (26 papers) and Innovation and Knowledge Management (9 papers). Pennie Frow is often cited by papers focused on Service and Product Innovation (26 papers), Customer Service Quality and Loyalty (26 papers) and Innovation and Knowledge Management (9 papers) and collaborates with scholars based in Australia, United Kingdom and New Zealand. Pennie Frow's co-authors include Adrian Payne, Kaj Storbacka, Suvi Nenonen, Andreas Eggert and Janet R. McColl‐Kennedy and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of the Academy of Marketing Science
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