Prashant Malaviya
About
Prashant Malaviya has authored 21 papers that have received a total of 826 indexed citations.
This includes 14 papers in Sociology and Political Science, 14 papers in Marketing and 6 papers in Literature and Literary Theory. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (14 papers), Digital Marketing and Social Media (9 papers) and Media Influence and Health (6 papers). Prashant Malaviya is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Digital Marketing and Social Media (9 papers) and Media Influence and Health (6 papers) and collaborates with scholars based in United States, France and Canada. Prashant Malaviya's co-authors include Brian Sternthal, Deborah Roedder John, Joan Meyers‐Levy, Kent Grayson and Ulf Böckenholt and has published in prestigious journals such as Journal of Personality and Social Psychology, Journal of Marketing and Journal of Marketing Research.
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