Randolph E. Bucklin
About
Randolph E. Bucklin has authored 53 papers that have received a total of 5.4k indexed citations.
This includes 45 papers in Marketing, 14 papers in Management Science and Operations Research and 14 papers in Economics and Econometrics. The topics of these papers are Consumer Market Behavior and Pricing (42 papers), Consumer Behavior in Brand Consumption and Identification (12 papers) and Innovation Diffusion and Forecasting (11 papers). Randolph E. Bucklin is often cited by papers focused on Consumer Market Behavior and Pricing (42 papers), Consumer Behavior in Brand Consumption and Identification (12 papers) and Innovation Diffusion and Forecasting (11 papers) and collaborates with scholars based in United States, United Kingdom and Canada. Randolph E. Bucklin's co-authors include Сунил Гупта, Oliver J. Rutz, S. Siddarth, Michael Trusov and V. Srinivasan and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research
In The Last Decade
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