Sekar Raju

21 papers and 361 indexed citations i.

Sekar Raju has authored 21 papers that have received a total of 361 indexed citations. This includes 13 papers in Marketing, 9 papers in Sociology and Political Science and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (6 papers) and Customer Service Quality and Loyalty (6 papers). Sekar Raju is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (6 papers) and Customer Service Quality and Loyalty (6 papers) and collaborates with scholars based in United States. Sekar Raju's co-authors include Priyali Rajagopal, H. Rao Unnava, Nicole Votolato Montgomery, Timothy J. Gilbride and Kalpesh Kaushik Desai and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of Business Research