Steve Dix

14 papers and 198 indexed citations i.

Steve Dix has authored 14 papers that have received a total of 198 indexed citations. This includes 8 papers in Sociology and Political Science, 8 papers in Marketing and 3 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Technology Adoption and User Behaviour (3 papers). Steve Dix is often cited by papers focused on Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Technology Adoption and User Behaviour (3 papers) and collaborates with scholars based in Australia. Steve Dix's co-authors include Ian Phau, D. Varan, Steven Bellman, Anwar Sadat Shimul and Leyland Pitt and has published in prestigious journals such as Journal of Advertising, Journal of Advertising Research and Marketing Intelligence & Planning