Véronique Cova
About
Véronique Cova has authored 18 papers that have received a total of 834 indexed citations.
This includes 14 papers in Marketing, 9 papers in Sociology and Political Science and 3 papers in Food Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (5 papers) and Service and Product Innovation (4 papers). Véronique Cova is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (5 papers) and Service and Product Innovation (4 papers) and collaborates with scholars based in France, Italy and Monaco. Véronique Cova's co-authors include Bernard Covà, Pierre Valette‐Florence, Zied Mani, Richard Huaman‐Ramirez and Zannie Giraud Voss and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Journal of Marketing Management
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