Journal of Marketing Communications
About
The 862 papers published in Journal of Marketing Communications in the last decades have received a total of 18.3k indexed citations.
Papers published in Journal of Marketing Communications usually cover Marketing (622 papers), Sociology and Political Science (481 papers) and Strategy and Management (146 papers) specifically the topics of Consumer Behavior in Brand Consumption and Identification (503 papers), Digital Marketing and Social Media (408 papers) and Marketing and Advertising Strategies (125 papers). The most active scholars publishing in Journal of Marketing Communications are Patrick De Pelsmacker, Philip J. Kitchen, Don E. Schultz, Gayle Kerr and Darrel D. Muehling.
In The Last Decade
Fields of papers published in Journal of Marketing Communications
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
Countries where authors publish in Journal of Marketing Communications
Since SpecializationTotal citations of papers
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