Kyoung‐Nan Kwon

18 papers and 488 indexed citations i.

Kyoung‐Nan Kwon has authored 18 papers that have received a total of 488 indexed citations. This includes 12 papers in Marketing, 6 papers in Sociology and Political Science and 3 papers in Clinical Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Consumer Market Behavior and Pricing (7 papers) and Consumer Retail Behavior Studies (6 papers). Kyoung‐Nan Kwon is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Consumer Market Behavior and Pricing (7 papers) and Consumer Retail Behavior Studies (6 papers) and collaborates with scholars based in South Korea and United States. Kyoung‐Nan Kwon's co-authors include Jinkook Lee, David W. Schumann, Mikyoung Kim, Hyunjoo Oh and Ann Fairhurst and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and Consumer Services and Journal of Consumer Marketing.