Larry Percy
About
Larry Percy has authored 37 papers that have received a total of 1.6k indexed citations.
This includes 17 papers in Marketing, 10 papers in Sociology and Political Science and 5 papers in Experimental and Cognitive Psychology. The topics of these papers are Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Marketing and Advertising Strategies (8 papers). Larry Percy is often cited by papers focused on Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Marketing and Advertising Strategies (8 papers) and collaborates with scholars based in Australia, Denmark and United Kingdom. Larry Percy's co-authors include John R. Rossiter, Simon Pervan, Alan G. Sawyer, Arch G. Woodside and John B. Ford and has published in prestigious journals such as Journal of Advertising, Psychology and Marketing and Journal of Advertising Research
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