Lucia Malär
About
Lucia Malär has authored 8 papers that have received a total of 1.5k indexed citations.
This includes 8 papers in Marketing, 5 papers in Sociology and Political Science and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (4 papers) and Customer Service Quality and Loyalty (3 papers). Lucia Malär is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (4 papers) and Customer Service Quality and Loyalty (3 papers) and collaborates with scholars based in Switzerland, United States and Germany. Lucia Malär's co-authors include Harley Krohmer, Wayne D. Hoyer, Bettina Nyffenegger, Felicitas Morhart and Florent Girardin and has published in prestigious journals such as Journal of Marketing, Entrepreneurship Theory and Practice and Journal of the Academy of Marketing Science
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