Martin Wetzels
About
Martin Wetzels is a scholar working on Organizational Behavior and Human Resource Management, Marketing and Sociology and Political Science.
According to data from OpenAlex, Martin Wetzels has authored 124 papers receiving a total of 15.0k indexed citations (citations by other indexed papers that have themselves been cited), including 70 papers in Organizational Behavior and Human Resource Management, 55 papers in Marketing and 45 papers in Sociology and Political Science. Recurrent topics in Martin Wetzels’s work include Customer Service Quality and Loyalty (66 papers), Digital Marketing and Social Media (33 papers) and Consumer Behavior in Brand Consumption and Identification (30 papers). Martin Wetzels is often cited by papers focused on Customer Service Quality and Loyalty (66 papers), Digital Marketing and Social Media (33 papers) and Consumer Behavior in Brand Consumption and Identification (30 papers). Martin Wetzels collaborates with scholars based in The Netherlands, United Kingdom and United States. Martin Wetzels's co-authors include Ko de Ruyter, Ko de Ruyter, Dhruv Grewal, Marcel van Birgelen and Dominik Mahr and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Consumer Research.
In The Last Decade
Fields of papers citing papers by Martin Wetzels
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers citing the papers produced by Martin Wetzels. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Martin Wetzels may publish in the future.
Countries citing papers authored by Martin Wetzels
Since SpecializationCitations
This map shows the geographic impact of Martin Wetzels's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Martin Wetzels with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Martin Wetzels more than expected).
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