Thorsten Hennig‐Thurau
About
Thorsten Hennig‐Thurau has authored 91 papers that have received a total of 12.8k indexed citations.
This includes 52 papers in Marketing, 39 papers in Sociology and Political Science and 35 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (32 papers), Customer Service Quality and Loyalty (32 papers) and Digital Marketing and Social Media (26 papers). Thorsten Hennig‐Thurau is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (32 papers), Customer Service Quality and Loyalty (32 papers) and Digital Marketing and Social Media (26 papers) and collaborates with scholars based in Germany, United States and United Kingdom. Thorsten Hennig‐Thurau's co-authors include Gianfranco Walsh, Mark B. Houston, André Marchand, Markus Groth and Michael Paul and has published in prestigious journals such as Academy of Management Journal, PLoS ONE and Journal of Marketing
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