Vertica Bhardwaj

6 papers and 378 indexed citations i.

Vertica Bhardwaj has authored 6 papers that have received a total of 378 indexed citations. This includes 4 papers in Marketing, 3 papers in Organizational Behavior and Human Resource Management and 2 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (3 papers), Consumer Retail Behavior Studies (3 papers) and Customer Service Quality and Loyalty (3 papers). Vertica Bhardwaj is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (3 papers), Consumer Retail Behavior Studies (3 papers) and Customer Service Quality and Loyalty (3 papers) and collaborates with scholars based in United States. Vertica Bhardwaj's co-authors include Youn‐Kyung Kim, Hyejune Park, Mark A. Bonn, Archana Kumar and Rodney C. Runyan and has published in prestigious journals such as Journal of Retailing and Consumer Services, International Journal of Retail & Distribution Management and Journal of International Consumer Marketing.